GCSE商科AQA考试局教学大纲
Section 1 Understanding business activity 理解商业活动
1 Business activity商业活动
2 Classification of business商业分类
3 Enterprise,business growth and size企业,业务增长和规模
4 Types of business organisation商业组织类型
5 Business objectives and stakeholder objectives商业目标和利益体目标
Understanding business activity:end of section case study (Paper 2 style)案例研究
Section 2 People in business 商业中的角色
6 Motivating workers员工激励
7 Organisation and management组织和管理
8 Recruitment,selection and training of workers员工招聘、选拔和培训
9 Internal and external communication内外部交流
People in business:end of section case study (Paper 2 style)案例研究
Section 3 Marketing 市场营销
10 Marketing,competition and the customer市场营销、竞争和客户
11 Market research市场调研
12 The marketing mix:product营销组合:产品
13 The marketing mix:price营销组合:价格
14 The marketing mix:promotion and technology in marketing营销组合:市场推广及技术
15 The marketing mix:place营销组合:分销
16 Marketing strategy营销策略
Marketing:end of section case study (Paper 2 style)案例研究
Section 4 Operations management第四部分 运营管理
17 Production of goods and services商品和服务的生产
18 Costs,scale of production and break-even analysis成本、生产规模和盈亏平衡分析
19 Achieving quality production实现质量生产
20 Location decision选址决策
Operation management:end of section case study (Paper 2 style)案例研究
Section 5 Financial information and financial decisions 财务信息和财务决策
21 Business finance:needs and sources企业财务:需求与来源
22 Cash flow forecasting and working capital现金流量预测与运营资本
23 Income statements损益表
24 Balance sheets资产负债表
25 Analysis of accounts账目分析
Financial information and financial decisions:end of section case study (Paper 2 style)案例研究
Section 6 External influences on business activity 商业活动的外部影响
26 Government economic objectives and policies政府的经济目标和政策
27 Environmental and ethical issues环境及道德问题
28 Business and the international economy商业和国际经济
External influences on business:end of section case study (Paper 2 style)案例研究
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