A-level商科CIE考试局教学大纲
Unit 1 Business and its environment 商业及其环境
1、Enterprise 企业
2、Business structure企业结构
3、Size of business业务规模
4、Business objectives业务目标
5、Stakeholders in a business商业中的利益相关者
6、Business structure(A Level)企业结构(A Level)
7、Size of business(A Level)业务规模(A Level)
8、External influences on business activity(A Level)对商业活动的外部影响(A Level)
9、External economic influences on business behaviour(A Level)外部经济对企业行为的影响(A Level)
Unit 2 People in organisations 组织学
10、Management and leadership管理和领导力
11、Motivation激励
12、Human resource management人力资源管理
13、Further human resource management(A Level)高级人力资源管理(A Level)
14、Organisation structure(A Level)组织架构(A Level)
15、Business communication(A Level)商务沟通(A Level)
Unit 3 Marketing 市场营销
16、What is marketing? 什么是市场营销
17、Market research市场调研
18、The marketing mix – product and price营销组合——产品和价格
19、The marketing mix – promotion and place营销组合——促销和分销
20、Marketing planning市场营销策划(A Level)
21、Globalisation and international marketing全球化与国际营销(A Level)
Unit 4 Operations and project management 运营与项目管理
22、Th e nature of operations运营的本质
23、Operations planning运营规划
24、Inventory management仓储管理
25、Capacity utilisation(A Level)产能利用率(A Level)
26、Lean production and quality management(A Level)精益生产和数量管理(A Level)
27、Project management(A Level)项目管理
Unit 5 Finance and accounting 财务与会计
28、Business fi nance企业财务
29、Costs成本
30、Accounting fundamentals会计原理
31、Forecasting and managing cash fl ows预测和管理现金流
32、Costs (A Level)成本(A Level)
33、Budgets (A Level)预算(A Level)
34、Contents of published accounts (A Level)已公布账目的内容(A Level)
35、Analysis of published accounts (A Level)已公布账目的分析(A Level)
36、Investment appraisal (A Level) 投资评估(A Level)
Unit 6 Strategic management 企业战略管理
37、What is strategic management? (A Level)什么是企业战略管理(A Level)
38、Strategic analysis (A Level)战略分析(A Level)
39、Strategic choice (A Level)战略选择(A Level)
40、Strategic implementation (A Level)战略实施(A Level)
41、Preparing for your examinations准备考试